13 дней назад
Content Manager, Demand & Growth
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content Manager, Demand & Growth (Healthcare Revenue Cycle): Developing public-facing product and service communications, sales enablement assets, and demand-generation content for revenue cycle outsourcing services with an accent on product positioning, buyer-focused messaging, and measurable growth. Focus on translating complex healthcare workflows into persuasive content, optimizing assets for SEO, and coordinating cross-functional marketing plans across the sales funnel.
Location: Chesterfield office; hybrid or remote work
Company
Provides revenue cycle outsourcing services for ambulatory surgery centers, surgical practices, surgical hospitals, and anesthesia groups.
What you will do
- Develop public-facing communication and product marketing strategies.
- Conduct competitive research and analyze customer needs, market trends, and product differentiators.
- Create sales enablement and marketing content across the funnel, including pitch decks, case studies, email nurture programs, blogs, website content, battlecards, and event materials.
- Partner with design, product, sales, client services, and leadership to align messaging with brand voice and campaign objectives.
- Optimize content for SEO, manage the content calendar, and ensure timely delivery of assets.
- Develop marketing plans supporting cross-sell, upsell, retention, and other growth initiatives.
Requirements
- 4+ years of experience in product marketing, sales enablement, or B2B content writing.
- Strong written and verbal communication skills.
- Ability to translate complex product details, workflows, and services into clear buyer-focused messaging.
- Experience developing positioning, value propositions, messaging frameworks, and content for the full sales cycle.
- Strong organization, structured thinking, ownership, proactivity, and cross-functional collaboration skills.
- Bachelor’s degree or equivalent related work experience.
Nice to have
- 1+ year of healthcare revenue cycle experience.
- Strong skills in Word, Excel, PowerPoint, and Canva.
Culture & Benefits
- Full-time position with hybrid or remote work options.
- Collaborative work across product, marketing, sales, client services, and leadership.
- Opportunity to work at the intersection of product, marketing, and sales in a high-growth healthcare services market.
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