Personal Brand Strategist / Manager

Location: Remote, South Africa; approximately 10–20 hours per week

Company

hirify.global is hiring for a candidate-sourcing role supporting the growth of the CEO/Founder’s personal brand and related marketing opportunities.

What you will do

• Develop and execute a personal brand strategy across multiple platforms and content channels.
• Repurpose podcasts, interviews, media appearances, and other long-form content into posts, short-form videos, reels, clips, hooks, captions, and scripts.
• Write and refine content in the CEO’s authentic voice while maintaining consistent messaging, quality, and positioning.
• Direct and collaborate with video editors on clip selection, hooks, pacing, structure, captions, and revisions.
• Coordinate with the PR firm to maximize the value of media appearances and repurpose PR wins into additional content.
• Align personal brand activity with marketing, lead generation, sales, podcast growth, and broader business goals.

Requirements

• Proven experience developing and growing a personal brand, preferably for a CEO, founder, executive, expert, or other public-facing professional.
• Hands-on experience with content strategy, social media, audience growth, and repurposing long-form content.
• Strong writing skills, including the ability to write naturally in another person’s voice.
• Experience directing or collaborating with video editors on short-form content.
• Strong creative judgment, organization, communication, and project coordination skills.
• Ability to work independently, take initiative, and maintain high content quality.

Nice to have

• Experience growing a personal brand from an early stage or significantly increasing its visibility.
• Experience with podcasts, video podcasts, interviews, media appearances, PR agencies, or content teams.
• Experience using analytics to evaluate content performance and improve strategy.
• Experience in legal, business, professional services, or podcasting.

Culture & Benefits

• Remote, part-time role with approximately 10–20 hours per week.
• Potential to transition into a full-time marketing role based on performance.
• AI tools may support research, brainstorming, and workflow efficiency, but all content must be reviewed and adapted to the CEO’s voice.
• Work independently with ownership of deadlines, deliverables, experimentation, and content quality.
• Opportunity to leverage a Top 50 Apple Podcast and existing media assets to build visibility and authority.

Hiring process

• AI screening.
• Client interview.
• Offer stage.