Senior Specialist - Growth Campaign Marketing (B2B)

Location: Gurugram, India; hybrid, with at least two days per week in the office. Occasional flexibility in working hours may be required to support international teams, programs, and events.

Company

hirify.global provides analytics, insights, and proprietary data across the energy and natural resources landscape, supporting producers, utilities, financial institutions, and governments.

What you will do

• Execute integrated B2B marketing campaigns across email, paid social, display, SEM, SEO, content syndication, and nurture flows.
• Coordinate event planning, on-site execution, follow-up, webinars, and third-party marketing activities.
• Manage paid acquisition, audience targeting, account reach, A/B testing, segmentation, and optimization.
• Own campaign workflows, scheduling, stakeholder communication, project tracking, and campaign asset deployment.
• Coordinate with Marketing Operations, sales, lead management, product marketing, content, digital, and operations teams.
• Track campaign performance against MQLs, SALs, cost per lead, and pipeline contribution, using insights to improve future campaigns.

Requirements

• Experience executing integrated B2B marketing campaigns across multiple channels.
• Strong project management, organizational, communication, and stakeholder management skills.
• Experience coordinating cross-functional teams and managing campaign delivery from briefing through execution.
• Familiarity with marketing automation, attribution, and data platforms such as Salesforce, Pardot, Dreamdata, or similar tools.
• Experience supporting webinars, virtual events, lead generation programs, or customer marketing initiatives.
• Ability to work independently in a fast-paced environment across global, matrixed teams.

Nice to have

• Experience in Financial Services, Commodities, SaaS, Technology, or related sectors.
• Knowledge of marketing operations, lead management workflows, and campaign automation.
• Experience with project management platforms such as Asana.
• Experience in global marketing organizations.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Culture & Benefits

• Hybrid working model with regular office collaboration.
• Work with global teams, programs, and events.
• Values include inclusion, trust, customer commitment, future focus, and curiosity.
• Opportunity to support campaigns across the Financials & Traders customer vertical.