Product Lead, Emerging Markets (Fintech)

Location: Singapore, hybrid with 3 days in the office

Company

hirify.global is a FTSE 100 fintech operating across five continents, serving more than 1.3 million customers and processing billions of dollars in transactions.

What you will do

• Own the product vision, strategy, and multi-quarter roadmap for the Emerging Markets portfolio.
• Identify, size, and prioritise new markets, including regulatory scoping, localisation, and build-buy-partner decisions.
• Lead the end-to-end customer journey from onboarding, KYC, and funding through first trade, activation, retention, and reactivation.
• Own commercial outcomes including pricing, activation, funding conversion, retention, and customer growth.
• Drive customer discovery, experimentation, and evidence-based product decisions using quantitative and qualitative insights.
• Align product, engineering, legal, compliance, marketing, operations, finance, and senior leadership across multiple markets.

Requirements

• 5+ years of experience shipping consumer-facing products in a regulated environment such as trading, investment platforms, crypto exchanges, neobanks, or payments.
• Experience owning product strategy and multi-quarter roadmaps across multiple markets.
• Experience launching products in new jurisdictions, including regulatory scoping, localisation, onboarding, KYC, and payments.
• Experience growing a customer base and owning conversion, acquisition cost, retention, or payback metrics.
• Strong quantitative skills, including defining metrics, building funnels, analysing data, and changing direction based on evidence.
• Ability to work from Singapore in a hybrid arrangement with 3 days in the office.

Nice to have

• Experience operating across several markets or regions, including offshore or cross-border operating models.
• Knowledge of AML, CFT, data privacy, cross-border advertising, and broader regulatory governance requirements.
• Experience with leveraged products, shares, or digital assets.
• Experience using AI tools across research, prototyping, and product delivery.

Culture & Benefits

• Work within the APAC product function alongside product leads responsible for other regional markets.
• Collaborate closely with customers, regulators, commercial teams, central Product and Technology, Compliance, Operations, and Finance.
• Contribute to the development of the product operating model and product culture across the region.
• Use AI tools throughout research synthesis, prototyping, and delivery.