3 дня назад
Head of Retention (iGaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Retention (iGaming): Building and leading CRM and player retention strategies across onboarding, engagement, loyalty, churn prevention, and reactivation with an accent on segmentation, automation, promotional mechanics, and multi-channel communication. Focus on optimizing retention KPIs, running data-driven A/B tests, developing the CRM team, and structuring retention processes for large player databases.
Location: Remote from Poland, Johannesburg, South Africa, Romania, Serbia, or Spain
Company
International iGaming business operating online casino and sports betting products, with a focus on digital entertainment, promotional mechanics, and customer engagement.
What you will do
- Develop and lead the Retention and CRM strategy across onboarding, engagement, loyalty, churn prevention, and reactivation.
- Build customer journeys, lifecycle campaigns, segmentation models, and automated CRM communication flows.
- Create and optimize promotional mechanics, bonuses, loyalty programs, gamification, and rewards based on player behavior.
- Launch multi-channel campaigns through email, messengers, push notifications, live chat, and mobile channels.
- Monitor LTV, ARPU, churn, deposit frequency, engagement, and other retention KPIs in collaboration with BI.
- Lead the Retention and CRM team, build the function and processes, and manage local partners and contractors.
Requirements
- At least 3 years of experience in Retention, CRM, or Lifecycle Marketing.
- Strong B2C iGaming experience, including work with casino players and high-frequency products.
- Experience with large player databases, segmentation, CRM automation, and the complete player lifecycle.
- Strong analytical skills, retention KPI expertise, and hands-on experience with A/B testing and data-driven optimization.
- Experience leading a Retention or CRM team, or strong Team Lead experience with readiness to step into a Head role.
- Strong English is required; Russian is an advantage.
Culture & Benefits
- Remote work.
- High level of ownership and autonomy.
- Opportunity to influence and build the retention strategy.
- International iGaming environment.
- Professional growth opportunities.
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