1 час назад
Senior Manager, User Acquisition (AI)
182 000 - 215 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Manager, User Acquisition (AI) (mobile growth and paid acquisition): Owning install volume, ROAS, and downstream GMV across a multi-million-dollar portfolio with an accent on audience segmentation, measurement, and acquisition efficiency. Focus on optimizing Meta, TikTok, Apple Search Ads, and Google App Campaigns, designing experiments, and solving attribution and incrementality challenges in privacy-constrained environments.
Location: United States — Remote
Salary: $182,000–$215,000 USD per year, plus equity
Company
provides mobile and web platforms for discovering and accessing live event tickets across the United States and Canada.
What you will do
- Own install volume, ROAS, and downstream GMV across paid acquisition channels and a multi-million-dollar budget portfolio.
- Manage and optimize campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms.
- Develop audience segmentation and user-quality frameworks with Data teams.
- Partner with Product and Creative teams to improve post-install conversion, activation, testing, and performance hypotheses.
- Drive experiments across audience strategy, bidding, creative concepts, and channel expansion.
- Build reporting frameworks and contribute to attribution, incrementality, and privacy-focused measurement initiatives.
Requirements
- 5+ years of in-house user acquisition or paid social experience.
- Experience managing multi-million-dollar acquisition budgets and owning install and downstream business metrics.
- Deep expertise with paid social and mobile acquisition platforms, including Meta, TikTok, Apple Search Ads, or Google App Campaigns.
- Strong understanding of attribution, incrementality, mobile measurement partners, and privacy-constrained measurement.
- Strong analytical skills and comfort working with complex datasets.
- Ability to collaborate with Product, Creative, and Data teams while operating independently.
Nice to have
- Marketplace, travel, ticketing, rideshare, or consumer app experience.
- Experience with retargeting and post-install growth initiatives.
- Experience influencing budget decisions through incrementality analysis.
- Familiarity with SKAdNetwork, media mix modeling, and AI-enabled acquisition workflows.
Culture & Benefits
- Flexible paid time off and remote work.
- Medical, dental, vision, life, and disability insurance.
- 401(k), HSA, and pre-tax savings programs.
- Monthly credits worth $1,200 per year for live events.
- Family-forming benefits, wellness programs, company off-sites, meet-ups, and tenure recognition.
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