Director, Influencer & Creator Strategy

Location: New York; hybrid work model

Company

hirify.global is an agency delivering integrated public relations, influencer, digital, social, paid media, and creative communications programs.

What you will do

• Lead influencer and creator workstreams, developing strategies aligned with client objectives, audience insights, cultural trends, and platform behavior.
• Oversee programs from creator identification and outreach through negotiation, content development, activation, reporting, and optimization.
• Lead client conversations, presentations, recommendations, and day-to-day program relationships.
• Collaborate with PR, social, paid media, creative, digital, and senior leadership teams on integrated programs.
• Manage and mentor junior and mid-level team members while maintaining quality, timelines, budgets, and delivery standards.
• Track industry shifts, platform updates, creator trends, measurement approaches, and emerging partnership opportunities.

Requirements

• 6–8+ years of experience in influencer marketing, creator strategy, social media, digital marketing, or integrated communications, including meaningful hands-on influencer experience.
• Experience independently leading influencer and creator workstreams and managing multiple clients, programs, priorities, and stakeholders.
• Strong knowledge of the full influencer and creator program lifecycle, including strategy, vetting, outreach, negotiation, contracting, content, activation, and measurement.
• Strong client communication, presentation, strategic thinking, project management, and problem-solving skills.
• Experience managing or mentoring team members and translating program performance into actionable insights.
• Experience supporting new business pitches and developing influencer or creator recommendations.

Culture & Benefits

• Hybrid work model with flexibility and work-life balance.
• Comprehensive benefits and wellness programs, including ClassPass.
• Flexible PTO and seasonal Fridays throughout the year.
• Expanded parental leave, family planning support, and student loan reimbursement.
• Professional development through 5W University and other learning initiatives.
• Charitable giving with matching donations, plus access to sports and Broadway tickets.