Brand Director

Location: Worldwide; remote or hybrid with flexible hours across international teams.

Company

hirify.global is scaling its brand across products and sub-brands.

What you will do

• Own and develop the brand platform, including positioning, purpose, personality, promise, and brand architecture.
• Build a research-led brand strategy with Consumer Research and define the role of trust and credibility in a sceptical category.
• Set standards for visual and verbal identity, tone of voice, content, community, and creative briefs across markets and languages.
• Lead 360 campaigns, brand activations, sports and premium brand partnerships, and collaborations.
• Manage creative and brand agencies, external partners, and brand budgets.
• Define brand KPIs and report performance through the marketing OKR cycle.

Requirements

• 8+ years of experience in brand, brand strategy, or brand marketing, including 3+ years at director level with team ownership.
• Experience building or rebuilding a brand platform from research and demonstrating measurable impact.
• Strong consumer brand background in fintech, consumer technology, or a fast-growing category with a trust problem.
• Creative judgement with the ability to direct designers, writers, and film production.
• Experience owning content and community, working with research and measurement, and managing agencies and meaningful brand budgets.
• Fluent English with excellent verbal and written communication skills.

Nice to have

• Sponsorship or partnership activation experience.
• Multi-market brand experience across the US, EU, MENA, LATAM, or APAC.
• Experience building a brand function inside a company that grew through performance marketing.

Culture & Benefits

• Support for courses, conferences, and English learning with up to 100% coverage.
• Flexible remote or hybrid work across international teams.
• Up to 20 vacation days, 8 company holidays, and 5 personal days per year.
• Structured performance reviews and team awards.
• International team retreats, including company apartments in Cyprus.