Digital Marketing Manager (Paid Media & Digital Execution)

Location: Bengaluru, India; on-site

Company

hirify.global is a talent data platform combining 3D data and AI to automate sourcing, CRM, analytics, and other top-of-funnel talent activities.

What you will do

• Build, launch, manage, test, and optimize paid campaigns across Google, Meta, LinkedIn, retargeting, and other relevant channels.
• Translate campaign strategies and briefs into accurate live campaigns, including targeting, bidding, budget pacing, creative testing, tracking, and tagging.
• Monitor paid media performance, maintain reporting, and communicate spend, CPC, CTR, efficiency, quality, and other channel metrics.
• Build and send newsletters and manage always-on nurture programs, lists, segmentation, sends, and workflows in HubSpot.
• Partner with Growth Engineers, the GTM Engineer, Content Manager, and marketing stakeholders to execute campaigns and maintain tracking standards.
• Perform quality checks, troubleshoot platform and workflow issues, maintain campaign documentation, and improve operational efficiency.

Requirements

• 4+ years of hands-on experience managing and optimizing paid media campaigns.
• Strong experience with Google Ads, Meta Ads, and LinkedIn Ads, including real budget and optimization responsibility.
• Strong understanding of CPC, CTR, conversion metrics, budget pacing, channel efficiency, and campaign performance analysis.
• Hands-on HubSpot experience with campaign setup, workflow building, list segmentation, and email sends.
• Experience with retargeting, multi-channel campaigns, campaign monitoring, testing, and optimization.
• Strong attention to detail, analytical and problem-solving skills, communication skills, and the ability to manage multiple deadline-driven priorities.

Nice to have

• Agency experience or experience managing an external paid media agency.
• Experience in B2B SaaS or high-growth technology companies.
• Experience supporting multiple business units, products, or marketing teams.
• Familiarity with campaign tracking, tagging, marketing automation, CRM workflows, and Growth, Demand Generation, GTM, or Marketing Operations teams.

Culture & Benefits

• Hands-on execution role with operational ownership of paid media and campaign programs.
• Close collaboration with Growth Engineering, GTM Engineering, Content, and Marketing teams.
• Direct relationships with advertising platforms and vendor representatives, including Google, Meta, and LinkedIn.
• Focus on reliable campaign delivery, accurate reporting, consistent tracking standards, and continuous process improvement.