Marketing Enablement Lead (Adobe Workfront)

Location: In-office in Pittsburgh, PA (15222), or another Marketing hub

Base salary: $91,000–$202,800 per year

Company

hirify.global is a financial services company developing its Marketing Enablement function to improve operational scale, workflow efficiency, and data-driven marketing execution.

What you will do

• Build, configure, and manage Adobe Workfront workflows and automations for intake, resource allocation, reporting, and operational efficiency.
• Use Workfront and other system data to identify throughput, bottlenecks, root causes, trends, and process optimization opportunities.
• Design scalable and standardized workflow, reporting, and automation solutions to improve marketing operational maturity.
• Translate complex data into actionable narratives, dashboards, reports, and recommendations for technical and non-technical stakeholders.
• Coordinate marketing projects with marketing, creative, product owner, IT, legal, compliance, finance, risk, agencies, and other partners.
• Manage timelines, resources, dependencies, budgets, risks, and delivery quality across integrated marketing initiatives.

Requirements

• Deep, hands-on Adobe Workfront experience, including workflow configuration, customization, integrations, templates, reporting, and platform administration.
• Experience with workflow design and automation, including Fusion automation, and the ability to translate operational needs into scalable configurations.
• Strong data analysis, business intelligence, dashboarding, reporting, structured problem-solving, and data storytelling skills.
• Ability to manage competing priorities, tight deadlines, ambiguity, stakeholder communication, and cross-functional delivery.
• Typically requires a bachelor's degree and 5+ years of industry-relevant experience; equivalent education, certifications, and experience may be considered.
• This is an in-office position, and hirify.global will not provide employment visa sponsorship or participate in STEM OPT for this role.

Nice to have

• Adobe Workfront certification or demonstrated administrator-level experience.
• Experience in marketing operations, campaign execution, or process improvement initiatives.
• Familiarity with Adobe Creative Cloud, CRM systems, or digital asset management platforms.

Culture & Benefits

• Inclusive and supportive workplace focused on customer experience and employee contribution.
• Medical, prescription, dental, vision, life insurance, disability, and health savings account options.
• 401(k) matching, pension, stock purchase plans, dependent care support, and education assistance.
• Paid holidays, parental leave, occasional absence days, and 15–25 vacation days depending on career level and service.
• Wellness programs with financial incentives and reasonable workplace accommodations.