11 дней назад
Marketing Analyst (Marketing Analytics)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Analyst (Marketing Analytics): Analyzing marketing campaign performance, building reporting and KPI frameworks, and optimizing media allocation across global markets with an accent on SQL, Power BI, and test-and-learn methodologies. Focus on designing A/B and incrementality tests, translating complex datasets into actionable recommendations, and influencing data-informed marketing decisions.
Location: Annecy, France
Company
is a mountain sports brand within Amer Sports, developing innovative footwear, apparel, and equipment for outdoor and winter sports.
What you will do
- Analyze campaign performance across channels and translate results into recommendations for marketing effectiveness and ROI.
- Build reporting frameworks, KPI structures, dashboards, and consistent measurement standards for global marketing campaigns.
- Support media allocation and budget optimization by assessing major investments, partnerships, and channel performance.
- Own the marketing test-and-learn roadmap, including A/B testing, incrementality, campaign comparisons, and measurement.
- Partner with marketing, operations, regional teams, and analytics stakeholders to align global guidelines with regional execution.
- Use SQL and visualization tools to extract insights and continuously improve reporting methodologies.
Requirements
- 5–7 years of experience in marketing analytics, media planning, or performance marketing.
- Strong understanding of campaign strategy, paid media, communications, or media planning environments.
- Strong analytical, communication, critical-thinking, and influencing skills.
- Proficiency in SQL and experience with data visualization tools such as Power BI.
- Experience with Snowflake is advantageous; experience with Meta, Google Ads, DSPs, attribution tools, or PR monitoring platforms is a plus.
- Fluent English and professional working proficiency in French required. Bachelor’s or Master’s degree in Marketing, Data Analytics, Business, or a related field.
Culture & Benefits
- Permanent full-time employment based in Annecy.
- Work within a newly structured Marketing Analytics & Insights team.
- Collaborate with marketing scientists, data managers, marketing operations, and regional teams.
- Inclusive environment supported by ’s values of diversity, innovation, and sustainability.
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