Senior UX Copywriter (AI)

Location: Amsterdam, Netherlands

Company

hirify.global is a global sportswear company focused on consumer experiences across digital products and channels.

What you will do

• Own UX writing and content design across end-to-end consumer journeys, from discovery and concept development through launch and optimization.
• Shape information architecture, journeys, flows, interactions, microcopy, wireframes, and prototypes for apps, web, CRM, and other digital experiences.
• Simplify complex consumer and business problems into clear, trustworthy, and motivating experiences.
• Use qualitative and quantitative research, behavioral data, experimentation, analytics, and consumer feedback to validate and improve content decisions.
• Partner with Product, Design, Research, Engineering, Analytics, Localization, Market, Legal, and Accessibility stakeholders.
• Design scalable content systems with prompts, patterns, guardrails, evaluation criteria, quality standards, and copy guidelines.

Requirements

• Deep expertise in Content Design and UX Writing.
• Strong information architecture and end-to-end journey design capabilities.
• Working knowledge of interaction design, wireframing, and prototyping.
• Advanced practical use of AI, including prompts, model behavior, and evaluation.
• 8+ years of commercial experience as a UX copywriter.
• University degree in Communications or an equivalent qualification; fluent English required.

Nice to have

• Experience in digital or e-commerce environments.
• Experience working with designers, developers, product owners, translators, and enterprise platforms.
• Experience in agile or Scrum teams.
• Portfolio demonstrating UX writing, content design work, experimentation, problem-solving, and editorial quality.

Culture & Benefits

• Work in a cross-functional Consumer Experience team with global digital, product, brand, analytics, CRM, localization, and market teams.
• Collaborate with stakeholders both in person and remotely.
• Participate in a diverse and inclusive workplace that supports individual expression.
• Apply user-centered thinking and writing across global markets.

Hiring process

• Apply with a CV and a portfolio, sample, or other evidence of relevant UX writing and content design work and experiments.