Head of Brand (Fintech)

Location: Bogotá, Colombia; hybrid work with time split between the office, customer interactions or visits, and home

Company

hirify.global is a B2B fintech building financial infrastructure for spend management across Latin America, including corporate cards, bill pay, financing, and a B2B platform.

What you will do

• Own hirify.global’s visual identity, voice and tone, and brand narrative across customer- and employee-facing touchpoints.
• Build and lead a multidisciplinary brand team of designers, writers, motion specialists, and producers.
• Design and ship AI-powered workflows, templates, prompt libraries, generative image processes, copy scaffolding, and automated asset resizing.
• Prototype, test, refine, and scale brand assets and systems based on real usage and perception.
• Establish intake, briefing, review, and approval processes while leading concept development and art direction for launches, campaigns, and major events.
• Partner with Product, Marketing, Growth, Sales, People, Recruiting, and executive leadership to ensure brand consistency and measure business impact.

Requirements

• 8+ years of experience in brand, creative, or design leadership, including building or scaling a brand function.
• Portfolio of end-to-end brand work, such as identity systems, rebrands, or measurable campaigns.
• Experience hiring, developing, and leading high-performing creative teams.
• Strong creative operations experience and the ability to build scalable processes.
• Hands-on experience building or adopting AI workflows for creative production and shipping work with generative tools.
• Excellent craft across visual identity, typography, voice, and motion, with strong written and verbal communication in English.

Nice to have

• Experience in fintech, B2B SaaS, or another trust-driven category.
• Fluency in Spanish and/or Portuguese.
• Experience working directly with founders or C-level executives.
• Startup or small-team experience with end-to-end ownership.

Culture & Benefits

• Autonomous, high-ownership, product-led environment focused on speed, feedback, and measurable impact.
• Open, inclusive, values-driven culture with a multicultural team across the Americas.
• Competitive salary and ESOP stock options from day one.
• Annual learning budget and accelerated internal development paths.
• Flexible vacation and hybrid work model focused on results, with office time expected organically and during ramp-up or when required by the leader.