Brand Language Specialist

Location: Milan, Italy

Company

A luxury brand maintaining its verbal identity across product and branding touchpoints.

What you will do

• Write technical and collection copy for product labels, hangtags, packaging, inserts, certificates, and related materials.
• Turn technical product features, craftsmanship, and material innovations into client-centric narratives.
• Manage terminology, naming conventions, and language usage across internal and external communications.
• Maintain the Brand Glossary with approved terminology, product vocabulary, messaging frameworks, and writing standards.
• Review and edit copy from internal stakeholders and external agencies to ensure alignment with the brand voice.
• Refine brand language to improve clarity, consistency, and emotional impact.

Requirements

• Exceptional writing, editing, and storytelling skills.
• Strong understanding of branding, tone of voice, and verbal identity systems.
• Ability to balance technical accuracy with creative, emotionally engaging communication.
• Experience developing language guidelines, brand terminology, and editorial standards.
• Strong attention to detail, consistency, collaboration, and stakeholder management.
• Native or fluent English required.

Nice to have

• Italian as a second language.
• Additional languages.
• Experience working with cross-functional creative and product teams.

Culture & Benefits

• Collaboration with internal copywriters, creative teams, product teams, stakeholders, and external agencies.
• Opportunity to shape language standards across product and branding touchpoints.