Direct-To-Consumer/TikTok Shop Senior Brand Manager (TikTok Shop)

Location: Cincinnati General Offices, Cincinnati, Ohio; strongly preferred to work 4–5 days per week from the office. Candidates located more than 50 miles from Cincinnati may be considered if relocation is not feasible.

Salary: $110,000–$165,300 per year, plus bonus and benefits where applicable.

Company

Procter & Gamble is a global consumer packaged goods company operating in more than 75 countries with a portfolio of trusted brands.

What you will do

• Develop and execute DTC and TikTok Shop brand strategies aligned with company goals and brand identity.
• Drive TikTok Shop growth through promotional campaigns, flash sales, seller programs, merchandising, bundles, coupons, and content optimization.
• Recruit and manage affiliate creators, including commission structures, briefs, content reviews, creator-led LIVE commerce, and content repurposing.
• Manage product listings, shop health metrics, platform compliance, CRM initiatives, and relationships with TikTok representatives and platform partners.
• Analyze sales data, marketing KPIs, campaign performance, competitive research, revenue forecasts, inventory signals, and launch needs across TikTok Shop, Shopify, and related platforms.
• Collaborate with e-commerce, marketing, creative, influencer, PR, planning, operations, media buying, and agency teams.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 2 years of experience in DTC, e-commerce, or digital growth, with a record of driving revenue and building brands.
• Familiarity with the TikTok Shop ecosystem and sales analytics tools such as TikTok Seller Center and Affiliate Center.
• Experience with Meta paid social, email/SMS lifecycle marketing, and customer journey management.
• Experience recruiting, managing, and optimizing creator and affiliate programs.
• Strong analytical, project management, organizational, communication, and collaboration skills.

Nice to have

• Demonstrated success scaling TikTok Shop GMV and understanding of its marketing levers.
• Strong Shopify operating experience.
• Experience with AI-powered marketing and analytics tools.
• Personal creator experience on TikTok or Meta, P&L exposure, and commercial instincts.

Culture & Benefits

• Full-time employment with salary, potential bonus, and benefits.
• Work in a fast-paced environment focused on brand innovation, cultural relevance, and social commerce.
• Equal employment opportunity and applicant accommodation support are provided.
• Immigration sponsorship is not available for this role.