Marketing Data Analyst (Fintech)

Location: Larnaca, Cyprus; hybrid work model with 2 days working from home

Company

hirify.global is a multi-asset broker providing trading tools, platforms, and services to traders worldwide.

What you will do

• Design and maintain reporting frameworks, dashboards, and KPI tracking for marketing operations and campaigns.
• Analyze marketing performance, campaign ROI, large datasets, customer behavior, and cost-efficiency opportunities.
• Develop user demographics, segmentation strategies, spending benchmarks, and customer lifetime value analyses.
• Plan and analyze A/B tests to improve marketing KPIs, retention, and conversion rates.
• Use product usage data to develop predictive customer retention models.
• Collaborate with marketing teams to define data needs and improve data sources, predictive analytics, and automation.

Requirements

• Bachelor’s or master’s degree in marketing, mathematics, statistics, finance, data science, or a related field.
• 3+ years of experience analyzing and optimizing email remarketing campaigns for retention and conversion.
• Advanced Microsoft Excel, SQL, and data visualization skills with Power BI or Tableau; knowledge of Python for data analysis.
• Hands-on experience with Google Analytics, Google Ads, Bing Ads, Meta Ads, Criteo, and media-buying platforms.
• Strong analytical, communication, prioritization, and data-quality skills.
• Applicants must be eligible or legally authorized to work in Cyprus. Resumes must be submitted in English.

Nice to have

• Experience in financial, fintech, or FX services.
• Commitment to ongoing professional development in marketing analytics.

Culture & Benefits

• Hybrid work model with 2 days working from home.
• Comprehensive health plan from the first day, pension plan, and 13th salary payment.
• Additional paid annual leave of up to 30 days, birthday leave, and summer short Fridays in August.
• Lifelong learning allowance and paid educational leave.
• Monthly Wolt vouchers, gym membership, office meals and treats, and group discounts.
• Visa sponsorship and relocation assistance are available.