Brand Manager – Graduate Entry (m/f/d)

Location: Schwalbach am Taunus, Germany; flexible and hybrid work arrangements available.

Starting salary: €69,000 per year, plus annual bonus and performance-based compensation reviews.

Company

Procter & Gamble is a leading consumer goods company managing a portfolio of trusted global brands.

What you will do

• Lead brand masterplans for product and commercial innovations.
• Develop marketing concepts and media strategies across digital and social channels.
• Use consumer, shopper, and customer insights to identify growth opportunities.
• Develop campaigns involving creators, influencers, digital communities, and emerging social platforms.
• Shape how brands connect with consumers and drive business growth.
• Collaborate with commercial operations, brand operations, sales, and multifunctional teams.

Requirements

• Bachelor’s or master’s degree with strong academic results, completed before joining.
• Excellent analytical and problem-solving skills, leadership drive, and passion for brand management.
• Interest in social platforms, creators, digital communities, consumer behavior, and modern brand building.
• Strong decision-making, communication, collaboration, creativity, innovation, and initiative.
• Excellent fluency in English and German, including confident writing for different audiences and business contexts.

Nice to have

• Short work experience or internships.
• Studies abroad.

Culture & Benefits

• Permanent employment contract in a crisis-resistant market.
• Flexible and hybrid work arrangements, vacation and Christmas bonuses, company pension plan, and stock purchasing programs.
• Jobticket, campus canteen, fitness center, and well-being program.
• Customized development plan with coaching, Brand Management Colleges, leadership training, and business writing and presentation development.
• New assignments every two to three years, with potential opportunities to work at the Geneva headquarters.
• International collaboration, employee networks, affinity groups, leadership events, and sports groups.

Hiring process

• Online assessment and interviews.
• Submit a CV, role-specific cover letter if desired, academic diplomas and transcripts, and relevant work, internship, or volunteering certificates.