1 день назад
Senior Web Marketing Manager (Cybersecurity)
120 000 - 163 000$
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Web Marketing Manager (B2B SaaS/Cybersecurity): Owning the end-to-end web experience strategy and performance for a cybersecurity SaaS platform with an accent on persona-based journeys, conversion optimization, and search visibility across SEO, AEO, GEO, and AI-driven discovery. Focus on directing development and design teams, defining KPIs and dashboards, and connecting web performance to pipeline and revenue.
Location: Remote, associated with Boston, MA
Salary: $120,000–$163,000 estimated base salary annually, plus bonus eligibility.
Company
provides a cloud-native Identity Security Platform for governing human and machine identities across cloud infrastructure, traditional infrastructure, data, SaaS applications, and AI environments.
What you will do
- Define the website structure, journey logic, and standards for different buyer personas and stages from discovery through decision.
- Own conversion and engagement performance through continuous A/B and multivariate testing and optimization.
- Lead search and answer visibility across technical SEO, structured data, direct-answer placements, and AI-driven discovery.
- Create strategy, requirements, briefs, and roadmap priorities for internal development and design teams.
- Align web experiences with Product, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales.
- Define KPIs, build dashboards, and connect web performance metrics to pipeline and revenue.
Requirements
- 7+ years of digital or web marketing experience, ideally in B2B SaaS or cybersecurity.
- Experience owning web strategy and performance outcomes in complex, multi-stakeholder buying environments.
- Strong understanding of persona-based marketing and buyer journeys.
- Experience directing or briefing development and design teams.
- Strong command of SEO, AEO, GEO, conversion rate optimization, and web analytics such as GA4.
- Experience with CMS platforms, A/B testing tools, SEO and AEO tools, and tag or analytics management.
Nice to have
- Familiarity with ABM programs and marketing attribution.
- Experience selling to technical and security audiences.
Culture & Benefits
- Meaningful work focused on protecting human and machine identities.
- Collaborative culture centered on innovation, respect, ownership, trust, and adaptability.
- Competitive salary and performance-based bonus opportunities.
- Healthcare insurance, pension or retirement matching, comprehensive life insurance, and an employee assistance program.
- Paid time off and company holidays.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →