15 часов назад
Programmatic Media Lead (AdTech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Programmatic Media Lead (AdTech): Shaping and executing full-funnel programmatic campaigns across video, CTV, YouTube, display, audio, native, DOOH, and app channels with an accent on strategic planning, performance analysis, and client outcomes. Focus on optimizing cross-channel campaigns, developing testing roadmaps, collaborating with creative and analytics teams, and mentoring junior media professionals.
Location: Dallas, TX or New York, NY, United States
Company
is a global independent platform company integrating business strategy, media, creative, and data through its proprietary operating system, Alli.
What you will do
- Shape the strategic vision for programmatic campaigns and align them with integrated client service offerings.
- Oversee full-funnel planning, creative strategy, campaign execution, optimization, and performance analysis.
- Lead business and strategy discussions with senior client stakeholders.
- Analyze campaign trends, risks, and opportunities and implement performance optimizations.
- Collaborate with creative, analytics, development, and media strategy teams on holistic client strategies.
- Develop programmatic roadmaps, identify growth opportunities, manage platform relationships, and mentor junior team members.
Requirements
- 4+ years of experience in digital media and programmatic advertising.
- Bachelor’s degree or equivalent experience.
- Intermediate expertise in analytics, programmatic advertising, marketing metrics, marketing planning, and database marketing.
- Hands-on experience with programmatic video, Connected TV, and YouTube campaigns is strongly preferred.
- Knowledge of ad exchanges, ad servers, DSPs, measurement systems, and cross-channel media including CTV, OLV, display, audio, native, DOOH, and app.
- Proficiency in Microsoft Excel and SQL, with strong communication, collaboration, mentoring, adaptability, and customer-focused leadership skills.
Nice to have
- Heavy video background with hands-on programmatic video, Connected TV, and YouTube campaign management experience.
Culture & Benefits
- Professional development programs, mentorship, and career advancement support.
- Paid time off, holidays, parental leave, and retirement or pension programs with contribution matching.
- Healthcare, fertility and family support, pet insurance, lifestyle spending accounts, and commuter benefits where available.
- Annual bonus and eight give-back hours for volunteering in local communities.
- AI Enterprise accounts and weekly AI training sessions.
- Benefits vary by country, location, and geography according to local laws and expectations.
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