16 часов назад
Programmatic Director
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Programmatic Director (Programmatic Advertising): Leading strategic direction for clients’ full-funnel programmatic campaigns with an accent on video, Connected TV, cross-channel media, and performance measurement. Focus on optimizing complex campaigns, developing scalable QA and staffing processes, building platform partnerships, and mentoring high-performing teams.
Location: Dallas, TX or New York, NY, United States
Company
is a global independent platform company integrating business strategy, media, creative, and data through its proprietary Alli operating system.
What you will do
- Lead the strategic direction of clients’ programmatic campaigns and align them with broader integrated marketing objectives.
- Partner with senior client stakeholders on high-level strategy and business objectives.
- Monitor campaign performance, identify trends and risks, and implement data-driven optimizations.
- Present portfolio growth opportunities and turn them into actionable strategies with clients and internal teams.
- Build relationships with platform partners and identify beta programs and emerging innovations.
- Develop campaign playbooks, QA protocols, staffing guidelines, team structures, and coaching programs.
Requirements
- 10+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
- 4+ years of management experience focused on coaching, mentoring, and career development.
- Advanced expertise in programmatic advertising, marketing planning and analysis, and marketing metrics.
- Hands-on experience with programmatic video, Connected TV, and YouTube campaigns; experience across CTV, OLV, Display, Audio, Native, DOOH, and App.
- Expertise in ad exchanges, ad servers, DSPs, analytics, database marketing, and measurement systems.
- Advanced proficiency in Microsoft Excel and SQL, plus strong communication, relationship-building, and team leadership skills.
Culture & Benefits
- Learning and development programs, mentorship, and career advancement support.
- Paid time off, holidays, parental leave, and retirement or pension plans with contribution matching.
- Healthcare, fertility and family support, pet insurance, lifestyle spending accounts, and commuter benefits where available.
- Annual bonus eligibility and eight paid volunteer hours.
- AI Enterprise accounts and weekly AI training sessions.
- Benefits vary by country, location, and geography according to local laws and practices.
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