14 часов назад
Senior Supervisor, Brand Communications
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Supervisor, Brand Communications (Golf): Developing and executing brand communication plans for TaylorMade Golf in the Japanese market with an accent on media relations, social media, product launches, and influencer partnerships. Focus on adapting global go-to-market strategies, producing creative content across Instagram, YouTube, and TikTok, and managing agencies and stakeholder relationships to grow brand equity.
Location: Tokyo, Japan; onsite
Company
is a golf equipment and sports brand focused on building brand value through marketing and communications.
What you will do
- Develop and execute brand communication plans aligned with the global go-to-market strategy and optimized for Japan.
- Coordinate with global marketing, product, and other internal teams to adapt messaging for the Japanese market.
- Plan product-launch communication initiatives and produce press releases and creative content for Instagram, YouTube, TikTok, and other channels.
- Manage influencer and celebrity partnerships and build relationships with media, customers, agents, and industry organizations.
- Select and manage advertising, PR, and other external agencies to develop creative brand and product campaigns.
- Support efficient team operations and foster talent development.
Requirements
- 3–5+ years of experience in marketing, brand management, FMCG, sports, or an equivalent field.
- Strong knowledge of golf equipment, golf technology, and tour activities.
- Excellent communication and presentation skills in both Japanese and English are required.
- Ability to identify consumer needs and understand competitor strategies, consumer behavior, and industry insights.
- Understanding of adjacent functions including product, sales, supply chain, and finance.
Nice to have
- Golf-related professional experience.
- Familiarity with coaching practices and 3+ years of talent development experience.
Culture & Benefits
- Opportunity to contribute to global brand communication while shaping market-specific initiatives for Japan.
- Role may be structured as an individual contributor or team leader depending on experience.
- Equal opportunity employment environment.
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