Creative Strategy Lead (AI)

Location: Tokyo, Japan

Company

hirify.global is a technology company providing SaaS, online platform, and digital service solutions.

What you will do

• Translate marketing strategies, customer insights, and business challenges into creative strategies, concepts, messaging, and high-quality executions.
• Lead the end-to-end creative process, from strategy and ideation through production, testing, delivery, and optimization.
• Develop storytelling frameworks, key messaging, copy direction, visual direction, and content strategies across customer touchpoints.
• Shape the brand presence across websites, digital platforms, campaigns, social channels, events, and sales materials.
• Lead hands-on creative execution while directing designers, agencies, freelancers, and external creative partners.
• Collaborate with Product, Engineering, IT, Sales, Marketing, and global stakeholders while using AI and customer feedback to improve creative quality and effectiveness.

Requirements

• 10+ years of experience in creative strategy, brand creative, creative direction, content development, or related fields.
• Experience creating brand and marketing content for SaaS products, online platforms, digital services, or technology companies.
• Experience leading concept development, copywriting, visual direction, content creation, production, and delivery.
• Hands-on experience with generative AI, image generation AI, video generation AI, or creative automation tools.
• Strong cross-functional leadership and the ability to influence stakeholders without direct authority in ambiguous, fast-changing environments.
• High-level communication skills in both Japanese and English: native-level Japanese with business-level English, or native-level English with business-level Japanese.

Nice to have

• Experience in global or multicultural environments and adapting creative strategies across markets and cultures.
• Experience with SaaS, marketplace, or platform businesses.
• Experience leading rebranding, brand building, brand transformation, or brand trust initiatives.
• Knowledge of performance marketing, data-driven creative optimization, and scalable creative operations.

Culture & Benefits

• Individual contributor role with hands-on ownership of creative strategy and execution.
• Cross-functional collaboration with local and global teams.
• Emphasis on ownership, trust, collaboration, customer experience, and business impact.
• Encouragement to explore AI and emerging technologies to evolve creative processes.

Hiring process

• Submit a creative portfolio.
• Provide a list of creative tools, systems, and platforms used, including design, AI, content creation, and project management tools.