Email Marketing Specialist – IT Product Sales (AI Solutions) – Noida

Location: Noida, India

Company

hirify.global is a Salesforce Gold Partner providing Salesforce implementation, customization, development, integration, support, and related technology services.

What you will do

• Design and execute email marketing strategies for AI-based IT products and services.
• Create email copy, subject lines, and calls to action to improve open rates and conversions.
• Build and manage automated workflows for lead nurturing across the buyer journey.
• Monitor open, click-through, and conversion rates and optimize campaign performance.
• Run A/B tests to identify effective email marketing practices.
• Collaborate with sales, product, and design teams and ensure CAN-SPAM and GDPR compliance.

Requirements

• 3–5 years of email marketing experience focused on IT product sales, especially AI-based solutions.
• Bachelor’s degree in marketing, business, or a related field.
• Proficiency with email marketing tools such as Mailchimp, HubSpot, or Pardot.
• Strong knowledge of customer segmentation, personalization, and lifecycle marketing.
• Excellent writing and editing skills, attention to detail, and a data-driven analytical mindset.
• Knowledge of email deliverability and troubleshooting.

Nice to have

• Familiarity with Salesforce and other CRM platforms.
• Basic understanding of AI technologies and their business applications.
• Experience integrating email campaigns with broader digital marketing activities.
• HubSpot Email Marketing or another email/digital marketing certification.

Culture & Benefits

• Work in a start-up-like culture with shifting priorities, demands, and timelines.
• Use analytical and problem-solving skills to complete projects successfully.
• Collaborate with management, clients, sales, product, design, and other departments.
• Apply negotiation, conflict-resolution, communication, and cooperation skills across diverse teams.