Category & Trade Marketing Specialist (Airfryer)

Location: Netherlands; balanced office-based working with flexibility to work from home based on team needs and individual circumstances. Work from abroad is available for up to 30 days per year.

Company

hirify.global is a global home-appliance company operating in over 100 countries with brands including Philips, Saeco, and Gaggia.

What you will do

• Drive retail and e-commerce execution for the Airfryer category across priority retail partners.
• Develop customer-specific Perfect Store, e-commerce, and Revenue Growth Management strategies covering assortment, pricing, promotions, and activations.
• Design visual merchandising solutions such as displays, secondary placements, end caps, and shelf-navigation materials.
• Manage promotional calendars and deliver local in-store and online brand activations in collaboration with KAMs, Trade Marketing, and Consumer Marketing.
• Analyze shopper marketing performance and use data to optimize commercial outcomes.
• Collaborate with the global Perfect Store capability team to deploy best practices, analytical tools, and local execution capabilities.

Requirements

• Master’s degree or equivalent in Business, Marketing, Strategic Management, or a related field.
• Preferably 5+ years of experience in shopper marketing, trade marketing, commercial excellence, or a related commercial role.
• Experience with Revenue Growth Management, category development, promotional effectiveness, and retail execution.
• Knowledge of planogram design, visual merchandising, online retail media, and shopper experiences across physical and digital channels.
• Strong project management, analytical thinking, and cross-functional collaboration skills.
• Fluent English and Dutch are required.

Nice to have

• French language skills.

Culture & Benefits

• Internationally competitive base salary and a performance-based annual incentive program.
• Top-of-the-market pension plan with the option for higher employee contributions.
• Work-from-home and phone allowances.
• Holiday policy with care days, enhanced maternity and paternity leave, and an option to purchase additional leave days.
• Special health insurance conditions and discounts on hirify.global products.
• Learning and career development opportunities in an inclusive, international working culture.