1 месяц назад
Director, Search Engine Optimization (SEO)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Search Engine Optimization (SEO) (SEO/AEO): Leading SEO and Answer Engine Optimization teams and client portfolios while developing organic and AI search strategies with an accent on client relationship management, campaign optimization, and team leadership. Focus on managing multi-client search programs, evaluating emerging AI visibility technologies, and driving experimentation and performance improvements.
Location: New York, New York; hybrid work
Company
operates a Search Engine Optimization and Answer Engine Optimization practice serving multiple client portfolios.
What you will do
- Lead client relationships on behalf of the Search team.
- Manage Search teams across multiple clients and oversee the creation, implementation, tracking, analysis, and optimization of campaigns across major search engines.
- Lead and motivate team members from junior analysts through associate directors to improve client performance.
- Drive new business engagements from RFP completion and strategy development through client pitches and transition to management.
- Evaluate emerging search technologies, strategies, and techniques and identify opportunities for experimentation.
- Directly manage associate directors, supervisors, and analysts while overseeing overall team operations.
Requirements
- 8+ years of experience in an SEO-heavy environment or directly in SEO.
- Bachelor’s degree.
- Expert knowledge of SEO, search engine ranking factors, information retrieval, keyword research, on-site optimization, analytics interpretation, organic search campaigns, and local SEO.
- Thorough understanding of AI search fundamentals and how brands appear in LLMs and AI responses.
- Expert knowledge of Google Analytics and Microsoft Office applications.
- Ability to manage processes and projects across multiple clients, communicate with developers and clients, and maintain strong organizational attention to detail.
Nice to have
- Experience with Screaming Frog, MOZ, SEMRush, BrightEdge, Conductor, or similar SEO tools.
- Experience with AI visibility platforms such as Profound, Scrunch, or Adobe LLM Optimizer.
- Knowledge of CRO and A/B testing.
- Working knowledge of HTML, PHP, JavaScript, or CSS.
- BrightEdge or Google Analytics certification.
Culture & Benefits
- Full-time employment.
- Team leadership and mentoring responsibilities across multiple levels of staff.
- Emphasis on testing, learning, innovation, and continual performance improvement.
- Equal opportunity workplace.
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