Philippines Marketing Manager

Location: Manila, Philippines

Not specified

Company

hirify.global develops innovative crafting tools and technology and is expanding its brand presence across Asia.

What you will do

• Own and execute the marketing strategy for the Philippines, driving brand awareness, engagement, and sales.
• Lead digital-first initiatives across social media, influencer partnerships, content marketing, and community building.
• Build relationships with local influencers, content creators, and DIY and lifestyle community leaders.
• Plan always-on social media activity across Facebook, Instagram, TikTok, YouTube, and other key platforms.
• Develop paid media direction, retail and e-commerce co-marketing programs, events, workshops, and in-store activations.
• Create locally relevant content, analyze performance, manage budgets, and provide insights on consumer behavior and market trends.

Requirements

• 6+ years of marketing experience in consumer, lifestyle, FMCG, or e-commerce brands.
• Experience driving brand awareness and engagement in the Philippines market.
• Hands-on experience in social media marketing, content strategy, community management, and influencer partnerships.
• Understanding of paid media across Meta, TikTok, and Google, including strategy and performance evaluation.
• Familiarity with Shopee, Lazada, and TikTok Shop, along with a strong analytical and data-driven approach.
• Strong English communication skills and the ability to manage multiple priorities in a fast-paced environment.

Nice to have

• Experience working in a lean, fast-moving, startup-like environment.
• Deep knowledge of the Philippine digital, social, creator, and cultural landscape.

Culture & Benefits

• Hands-on role with autonomy to execute locally.
• Support from regional Asia and global marketing teams.
• Opportunity to build the brand and community in the Philippines from the ground up.
• Potential to expand the role’s scope and impact as the business grows.