1 месяц назад
Social Media Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Social Media Manager (Strategy, Brand Campaigns & Video Content): Build and manage cross-channel social strategies, brand campaigns, and short-form video content with an accent on campaign ownership, content production, and performance reporting. Focus on translating business goals into measurable channel plans, coordinating creative workflows, managing communities, and demonstrating campaign ROI.
Location: PIA Road, Johar Town, Lahore office, Pakistan
Company
is the hiring company for this marketing and digital role.
What you will do
- Develop channel-specific social media strategies and quarterly updates aligned with digital marketing goals.
- Plan, launch, and maintain organic and paid brand campaigns across LinkedIn, Instagram, X, Facebook, YouTube, and other relevant channels.
- Own the content calendar, including copy, graphics, carousels, stories, reels, shorts, and thought leadership posts.
- Script, brief, coordinate, and perform basic editing and captioning for short-form videos.
- Manage publishing, community responses, competitions, social activations, and brand, legal, platform, and accessibility compliance.
- Build monthly and quarterly performance reports, track campaign KPIs, and convert analytics into content, cadence, and budget recommendations.
Requirements
- 3–5+ years of social media management experience with ownership of strategy and organic and paid brand campaigns.
- A portfolio demonstrating end-to-end campaign delivery, short-form video, content calendars, and performance outcomes.
- Strong copywriting and editorial judgment, including the ability to turn complex topics into engaging social content.
- Hands-on experience with video workflows, including briefing, shoot coordination, basic editing, and captions.
- Proficiency with platform analytics and tools such as GA4, LinkedIn Analytics, Meta Business Suite, and Hootsuite, Buffer, or Later.
- Data-driven stakeholder management, prioritization, dashboard creation, executive reporting, and project management skills.
Nice to have
- Experience in B2B or services environments, particularly technology, cybersecurity, or IT.
- Basic design skills with Canva or Adobe Express; familiarity with Premiere Pro or CapCut.
- Paid social experience with LinkedIn Ads or Meta Ads, plus UTM discipline and funnel reporting.
- Experience with Notion, Jira, or Microsoft Lists.
Culture & Benefits
- Cross-functional collaboration with design, performance marketing, SEO/content, sales, and leadership stakeholders.
- Responsibility for mentoring junior team members and freelancers across copy, design, and video.
- On-site work from the Lahore office.
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