1 месяц назад
SG Campus Recruitment - User Acquisition Associate (Gaming)
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Описание вакансии
Текст:
TL;DR
SG Campus Recruitment - User Acquisition Associate (Gaming): Executing paid user acquisition campaigns for overseas game markets with an accent on multi-channel ad buying, creative testing, and ROAS optimization. Focus on managing budgets and bids, analyzing CPI, LTV, ROAS, and retention, and supporting ASO and influencer campaigns.
Location: Singapore-Guoco Midtown
Company
is a China-based internet technology company that develops and operates online games and other content-focused digital services.
What you will do
- Execute paid user acquisition campaigns across Meta, Google, TikTok, and app store channels.
- Manage daily advertising budgets and bidding under the guidance of senior user acquisition specialists.
- Participate in A/B testing and iterate high-converting ad creatives with the creative team.
- Monitor CPI, ROAS, LTV, and retention metrics and prepare daily and weekly acquisition reports.
- Support App Store Optimization and influencer or KOC collaboration campaigns.
- Contribute to target-market user acquisition strategy reviews and budget allocation recommendations.
Requirements
- Bachelor’s degree or above in Marketing, Business, Data, Media, Communications, Computer Science, or a related field.
- Strong data sensitivity and proficiency in Excel or Google Sheets.
- Understanding of basic growth metrics, including CPI, LTV, and ROAS.
- Clear logical thinking and a results-driven mindset in a fast-paced acquisition environment.
- Fluent English required as the working language.
Nice to have
- Familiarity with the Meta Ads or Google Ads backend, or internship experience in ad buying.
- Multilingual ability in target-market languages or Chinese.
- Casual game player experience and understanding of performance creative logic.
Culture & Benefits
- Commitment to fair employment practices and equal consideration of applicants.
- Work within a global gaming and online services business focused on content creation and player experiences.
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