Head of CRM

Location: London, with three days in the office and two days working from home each week

Salary: £90,000–£110,000 plus benefits

Company

Customer-focused consumer business with a substantial membership base and an ambitious growth agenda.

What you will do

• Own the CRM and customer engagement strategy across the full customer lifecycle.
• Turn customer and campaign data into insights, recommendations, and measurable actions.
• Develop communications that nurture customers and improve long-term loyalty.
• Collaborate with Brand, Creative, Commercial, Analytics, and Customer teams on joined-up campaigns.
• Lead, coach, and develop a high-performing CRM team.

Requirements

• Significant CRM marketing experience in a high-volume, customer-focused, or subscription-led organisation.
• Strong analytical skills and the ability to translate performance data into commercial decisions.
• Experience with customer lifecycle management, retention, engagement, personalisation, and campaign optimisation.
• Creative approach to customer communications and confidence challenging ideas.
• Proven people leadership experience and the ability to collaborate across marketing disciplines.

Culture & Benefits

• Genuine ownership of the customer communications agenda.
• Opportunity to influence engagement and retention across a large existing customer base.
• Inclusive, people-first working environment.
• Collaborative marketing function spanning creative, brand, commercial, analytics, and customer experience.
• Opportunity to shape the future capability of the CRM team.