Таргетолог (Performance Marketing)

Location: Onsite in Almaty, Kazakhstan

Salary: 400,000–450,000 KZT net per month

Company

De Montfort University Kazakhstan is an educational institution focused on university marketing and student recruitment.

What you will do

• Plan, launch, manage, and optimize paid advertising campaigns across Meta, TikTok, Google, and LinkedIn.
• Develop audience segmentation, retargeting, Lookalike Audiences, keyword targeting, and other paid acquisition strategies.
• Monitor campaign performance, manage advertising budgets, and scale high-performing campaigns while maintaining target CPL and CPA.
• Set up and analyze GA4, conversion tracking, pixels/events, and UTM tagging.
• Conduct A/B tests across audiences, creatives, campaigns, and other advertising elements.
• Collaborate with Marketing and Creative teams, prepare performance reports, and provide improvement recommendations.

Requirements

• Hands-on experience with Meta Ads Manager and practical experience with TikTok Ads, Google Ads, and LinkedIn Ads.
• Strong understanding of performance marketing, paid acquisition, audience targeting, and lead generation.
• Knowledge of CPM, CPC, CTR, CPL, CPA, CVR, ROAS, search intent, and behavioral triggers.
• Experience with GA4, conversion tracking, pixels/events, and UTM tagging.
• Strong analytical, communication, attention-to-detail, and problem-solving skills.
• At least 1 year and up to 3 years of professional experience; the role is onsite in Almaty.

Nice to have

• Experience in lead generation or education marketing.

Culture & Benefits

• Full-time onsite work with the Marketing and Creative teams.
• Focus on data-driven decisions and measurable marketing results.