2 дня назад
Senior Associate, Programmatic, MENA - Beirut
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Associate, Programmatic, MENA - Beirut (Amazon DSP and programmatic advertising): Planning, executing, and optimizing programmatic media campaigns across multiple DSPs to drive sales growth for commerce clients with an accent on audience targeting, budget management, and performance analysis. Focus on building data-backed recommendations for client KPIs, testing new programmatic tactics, and coordinating vendors and cross-functional media teams.
Location: Beirut, Lebanon; hybrid work with teams in the office around four days a week
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to support leading brands.
What you will do
- Plan, launch, manage, and optimize programmatic campaigns across multiple DSPs, with a focus on Amazon DSP.
- Set up campaigns, manage budgets and bids, analyze performance, and maximize ROI against sales, NTB, and ROAS KPIs.
- Develop audience targeting strategies using first-, second-, and third-party data.
- Prepare campaign reports with actionable insights and recommendations for stakeholders, business reviews, and annual strategies.
- Coordinate with Amazon, DSPs, data providers, verification partners, and other vendors to ensure effective campaign delivery.
- Test new programmatic technologies and tactics while helping train and develop junior team members.
Requirements
- At least 2 years of hands-on experience in programmatic operations and campaign management.
- Market-leading knowledge of digital advertising and the programmatic ecosystem, including SSPs, ad exchanges, DSPs, ad servers, and data providers.
- In-depth knowledge of media vendors, programmatic platforms, verification partners, and DSPs.
- Experience or confidence with Amazon, Display and Video 360, and The Trade Desk.
- Familiarity with OMP, PMP, and programmatic guaranteed buying and deal types, including the ability to differentiate them.
- Availability for a hybrid schedule in Beirut, with office attendance around four days per week.
Culture & Benefits
- Access to global and WPP networks for professional development, learning, and networking.
- Employee resource groups and frequent in-office events focused on collaboration, learning, and milestones.
- Medical, vision, dental, and group retirement benefits.
- Significant paid time off, partner discounts, and employee mental health awareness days.
- A culture focused on creativity, trust, growth, inclusion, and collaboration.
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