Performance Executive (Paid Media)

Location: Cairo, Egypt; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Execute and optimize performance media campaigns across paid search, social, and display channels.
• Analyze Search Query Reports, identify irrelevant or low-performing keywords, add negative keywords, and optimize bidding strategies.
• Prepare and present weekly performance reports with clear, actionable recommendations.
• Analyze campaign results, audience behavior, engagement metrics, and performance trends to improve targeting, messaging, creative, landing pages, and budget allocation.
• Document campaign learnings and contribute to future strategies and best practices.
• Reconcile campaign finances, verify media spend, identify discrepancies, and support accurate budget reporting.

Requirements

• Bachelor’s degree preferred, ideally in a STEM field.
• Experience in digital media, paid advertising, or media buying.
• Proven experience managing successful paid search and social campaigns.
• Strong analytical skills with the ability to translate data into actionable insights.
• Creative, solutions-oriented, organized, and detail-oriented approach to work.
• Excellent communication and collaboration skills.

Culture & Benefits

• Access to global hirify.global and WPP networks for professional development, learning, and networking.
• Employee resource groups and frequent in-office events.
• Medical, vision, and dental insurance, plus group retirement plans.
• Significant paid time off, partner discounts, and mental health awareness days.
• Hybrid collaboration focused on creativity, connection, and teamwork.