PR & Earned Media Manager (AI)

Location: Full-time, in-office role at the Amsterdam HQ, Netherlands. Includes an annual allowance of 30 work-from-anywhere days.

Company

hirify.global is a subscription platform for creators, designers, and crafters, offering a large commercially licensed content library and AI tools for creating images, fonts, and publication-ready designs.

What you will do

• Own the earned-media and PR strategy and increase meaningful coverage and reach.
• Build relationships with journalists, editors, newsletter writers, podcasters, creators, and other influential voices across AI, technology, and creative industries.
• Develop and pitch story angles around products, launches, company developments, industry trends, experiments, and original data.
• Work with Product Marketing, channel owners, the creative team, and leadership to turn launches and ideas into newsworthy stories.
• Prepare pitches, media materials, talking points, interviews, spokesperson briefings, and thought-leadership opportunities.
• Monitor competitors, measure coverage and reach, track backlinks and mentions, and build a repeatable PR engine.

Requirements

• At least 2 years of professional experience in PR, earned media, communications, journalism, or a similar field, with demonstrable earned-media coverage.
• Strong understanding of journalists, modern media organizations, and what makes a story newsworthy.
• Experience developing and pitching compelling story angles and explaining complex products or technology through clear narratives.
• Excellent written and spoken English, especially for concise pitches and media communications.
• Ability to build relationships, conduct cold outreach, work with executives, and prepare spokespeople for media conversations.
• Proactive judgment and strong interest in AI, technology, and the creator ecosystem.

Nice to have

• Existing relationships with journalists covering AI, technology, startups, creators, newsletters, or independent media.
• Experience securing coverage in major international technology or business publications, podcasts, newsletters, or creator media.
• Experience with data-driven PR, original research, reactive or newsjacking PR, unconventional campaigns, or stunts.
• Background in AI, SaaS, consumer technology, a startup or scale-up, or an agency environment.

Culture & Benefits

• Warm fresh lunch on office days.
• 30 work-from-anywhere days per year.
• 24 paid vacation days plus public holidays.
• Travel allowance in the form of an NS card for commutes over 10 km from the office.
• Company pension plan, events, and overseas trips.
• Inclusive equal-opportunity workplace committed to diversity.