2 месяца назад
(Senior) CRM Automation & Lifecycle Manager (all genders)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
(Senior) CRM Automation & Lifecycle Manager (all genders) (CRM and lifecycle marketing): Designing and implementing automated customer journeys across email, push, and WhatsApp with an accent on segmentation, contact strategies, retention, and Customer Lifetime Value. Focus on translating RFM, CLV, and churn signals into lifecycle actions, optimizing journey performance, and identifying AI-driven automation opportunities.
Location: Hybrid work from the Munich or Bottighofen office, with two office days and three remote days per week. Up to 20 workation days within the EU.
Company
is a travel platform focused on helping travelers create better holiday experiences.
What you will do
- Design and implement automated customer journeys from strategy through go-live in the CDP, including trigger logic, channel orchestration, and A/B testing.
- Define segmentation, contact strategies, frequency logic, prioritization, and reactivation actions across the customer lifecycle.
- Manage journey, lifecycle, retention, rebooking, churn, engagement, and Customer Lifetime Value KPIs.
- Optimize email, push, and WhatsApp communication using performance and revenue metrics.
- Translate business requirements into scalable CRM measures and coordinate priorities across Business Units, Content & Campaign, Analytics & Data, and Tech & Automation.
- Embed the Club into the customer journey and implement AI and automation opportunities.
Requirements
- At least 6 years of CRM or lifecycle management experience, including at least 3 years in a strategic role with end-to-end customer journey responsibility.
- Strong data-driven decision-making skills across segmentation, channels, contact strategies, and prioritization.
- Hands-on experience with email, push notifications, and WhatsApp CRM channels.
- Experience with a CDP or marketing automation platform such as Bloomreach, Braze, Salesforce Marketing Cloud, or Emarsys.
- Understanding of journey, retention, CLV, and churn metrics, plus experience with BI dashboards or basic SQL.
- Active use of AI tools and a pragmatic, hands-on approach to implementing automation.
Culture & Benefits
- Flexible working hours and a hybrid work model.
- Up to 20 EU workation days per year.
- Internal and external training opportunities with structured onboarding.
- International corporate culture with more than 30 nationalities.
- Choice of Mac, Windows, or Linux hardware, plus free parking or public transport subsidy.
- Additional vacation days or travel subsidies for anniversaries, childcare support, and location-dependent fitness benefits.
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