Senior Mobile Specialist (iGaming)

Location: London - St Pancras Campus (Red), United Kingdom

Company

Red Interactive provides marketing and development services for online gaming clients and is part of Super Group, a NYSE-listed digital gaming company.

What you will do

• Own and manage mobile user acquisition campaigns across Apple Search Ads, mobile ad networks, and emerging channels.
• Develop mobile growth strategies across multiple brands and international markets.
• Optimise campaigns using CPA, ROAS, LTV, retention, attribution, incrementality, and SKAN data.
• Partner with Product, CRM, creative, analytics, and Marketing Effectiveness teams to improve onboarding, activation, tracking, and reporting.
• Lead testing across creatives, audiences, bidding models, landing experiences, and app store assets, including ASO initiatives.
• Mentor mobile marketing specialists, manage stakeholder relationships, deliver performance reviews, and support budget planning and forecasting.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• At least 4 years of experience in mobile marketing, app acquisition, or performance marketing.
• Experience managing large-scale app acquisition campaigns across multiple channels.
• Strong knowledge of Apple Search Ads, major mobile ad networks, and AppsFlyer.
• Advanced analytical, Excel, reporting, stakeholder management, and communication skills.
• Experience mentoring or coaching junior team members and translating performance insights into business recommendations.

Nice to have

• Experience in iGaming, sports betting, or online gaming.
• Knowledge of gambling advertising regulations across multiple jurisdictions.
• Experience with ASO, CRM, lifecycle marketing, retention, customer segmentation, or predictive analytics.
• Experience using AI-powered tools and automation platforms for marketing effectiveness.
• Experience contributing to budget ownership and forecasting.

Culture & Benefits

• Learning and development programmes supporting professional growth.
• Regular constructive feedback through the Performance Tool.
• Employee Assistance Programme for employees and their families.
• Vitality healthcare, Unum dental, life assurance, and income protection.
• Tusker car scheme, Cycle to Work, and retail discounts.
• Inclusive international environment with teams across 16 countries, 85 nationalities, and 27 languages.

Hiring process

• Shortlisted candidates may be required to complete an assessment.
• Talent management and talent development relevance may be considered during recruitment.
• Credit, criminal record, and qualification verification checks will be conducted.