8 часов назад
Lead Field Marketing Specialist - B2C (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Lead Field Marketing Specialist - B2C (AI): Planning and executing B2C field marketing strategies, events, content initiatives, sponsorships, partnerships, and demand generation campaigns with an accent on customer acquisition, audience engagement, and clear product messaging. Focus on coordinating cross-functional initiatives, managing external relationships, and using AI to improve content creation, planning, and execution.
Location: São Paulo office attendance is required four days a week, Monday to Thursday, with remote work on Fridays.
Company
provides a composable commerce platform for brands, distributors, and retailers, serving B2C and B2B customers through online stores across multiple countries.
What you will do
- Plan and execute the B2C Field Marketing strategy for Brazil.
- Lead proprietary and third-party events, content initiatives, sponsorships, partnerships, and brand activations.
- Support demand generation and new customer acquisition through campaigns and relevant market narratives.
- Build and manage relationships with customers, prospects, partners, promoters, suppliers, and other ecosystem stakeholders.
- Collaborate with Sales, Customer Success, Product, Marketing, and ecosystem partners to drive business results.
- Use Artificial Intelligence to improve productivity, content creation, planning, and execution.
Requirements
- Solid experience in Field Marketing, B2B or B2C Marketing, Events, Communications, or a related area.
- Strong experience planning and executing events.
- Excellent written and verbal communication skills, with the ability to simplify complex topics.
- Experience creating content for different audiences and channels.
- Experience negotiating and managing sponsorships, partnerships, suppliers, or external stakeholders.
- Organized, autonomous, collaborative, hands-on, and focused on execution and results.
Nice to have
- Familiarity with Artificial Intelligence tools in daily work.
- Digital mindset, curiosity, and creativity.
Culture & Benefits
- Collaborative work with Sales, Customer Success, Product, Marketing, customers, partners, and suppliers.
- SulAmérica health coverage and dental plan.
- Life and travel insurance.
- Meal allowance of R$ 1,077 per month through a Flash card.
- Friday in Focus afternoons dedicated to personal development and well-being.
- Optional transportation allowance and Totalpass membership.
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