Principal Measurement Scientist (Brand Tracking)

Location: Hybrid role based in Sydney or Auckland

Company

hirify.global is building a brand-tracking platform focused on rigorous, scalable brand-health measurement.

What you will do

• Create and lead a multi-year measurement science programme, defining research questions, methods, evidentiary standards, and sequencing.
• Audit and challenge existing tracking methodology, confirming, refining, or identifying areas for further investigation.
• Design, run, and analyse academic-level validation studies, including experimental design, power calculations, and statistical validation.
• Investigate respondent psychology, including attention, cognitive load, satisficing, recognition effects, order effects, and panel fatigue.
• Define and maintain metric, methodology, survey-design, and measurement-validation frameworks.
• Build the methodology knowledge base and engage with external academics, advisory networks, and relevant conferences.

Requirements

• Advanced academic training, ideally a PhD or Master’s in psychology, statistics, behavioural science, or a related field.
• 10+ years of experience in quantitative research or measurement science.
• Expertise in survey methodology, measurement theory, psychometrics, and respondent psychology.
• Strong experimental design, measurement validation, statistical analysis, and power-analysis skills.
• Hands-on experience with R or Python, plus SQL and Snowflake for direct data access.
• Practical proficiency with survey data collection and fieldwork platforms, with the ability to collaborate across Survey Operations, Data Science, Product, and Marketing Science.

Nice to have

• Experience in a rigorous empirical research environment such as Ehrenberg-Bass or an equivalent organisation.
• Experience assessing synthetic modelling inputs and multi-source data.

Culture & Benefits

• Office-first environment with hubs in Auckland, Sydney, New York, and London, alongside flexibility in time management.
• Transparent compensation framework, annual full-cycle compensation reviews, and rolling promotions.
• ESOP participation for employees.
• Six weeks of paid leave, an annual wellness bonus, and access to EAP services.
• Paid parental leave, IVF support, and a phased return to work.
• $1,000 annual learning and development budget.