Head of UA (New Project)

Location: Remote or from an office in Cyprus, Armenia, or Kazakhstan. Relocation support is available for these official locations.

Company

hirify.global is an international game development company within the publicly listed GDEV holding, creating core gaming experiences for casual players.

What you will do

• Drive the end-to-end marketing process for a new 3D mobile strategy project, from ideation and testing through execution and delivery.
• Design, launch, and optimize user acquisition and marketing campaigns.
• Manage campaign lifecycles, including concepts, briefs, execution, and post-campaign analysis.
• Track key performance indicators, prepare insights, and turn findings into actionable improvements.
• Coordinate with creative, UA, analytics, and internal or external partners to ensure consistent and impactful communication.
• Experiment with new channels, formats, and approaches to improve user acquisition and retention.

Requirements

• Experience in marketing for gaming, entertainment, fintech, or digital products.
• Strong understanding of user acquisition, digital advertising tools, and campaign metrics.
• Understanding of business models, success criteria, and marketing's role in achieving business goals.
• Creative approach with the ability to turn ideas into effective marketing initiatives.
• Strong communication and project management skills for cross-functional collaboration.
• Analytical thinking and the ability to make data-driven decisions.

Culture & Benefits

• Remote work or office work in Cyprus, Armenia, and Kazakhstan.
• Medical care or medical care compensation, including dental coverage; family coverage is available at official locations.
• Paid vacation and sick leave.
• Sports activities are available at official locations, including yoga, football, and volleyball.
• Online English courses, plus Greek and Armenian lessons for employees in Cyprus and Armenia.
• Support for game jams, hackathons, conferences, community initiatives, and relocation to official locations.