Head of UA (Mobile Gaming)

Location: Work from one of the company's offices in Cyprus, Armenia, or Kazakhstan, or remotely. Relocation support is available to these official office locations.

Company

hirify.global is an international game development company within the publicly listed GDEV holding, creating core gaming experiences for casual players.

What you will do

• Lead the end-to-end marketing process from ideation and testing through execution and delivery.
• Design, launch, and optimize user acquisition and marketing campaigns for a new 3D mobile 4X strategy project.
• Manage campaign lifecycles, including concepts, briefs, execution, and post-campaign analysis.
• Track key performance indicators, generate insights, and turn findings into actionable improvements.
• Coordinate with internal and external partners to ensure consistent and impactful communication.
• Experiment with new channels, formats, and approaches to improve user acquisition and retention.

Requirements

• Proven marketing experience in gaming, entertainment, fintech, or digital products.
• Strong understanding of user acquisition, digital advertising tools, and campaign metrics.
• Knowledge of business models, success criteria, and marketing's role in achieving business goals.
• Creative approach with the ability to turn ideas into effective marketing initiatives.
• Strong communication and project management skills for cross-functional collaboration.
• Analytical thinking and the ability to make data-driven decisions.

Culture & Benefits

• Remote work or access to comfortable offices in Cyprus, Armenia, and Kazakhstan.
• Medical care or medical care compensation, including dental coverage; basic family coverage is available at official locations.
• Paid vacation and sick leave.
• Sports activities, including yoga, football, and volleyball, at official locations.
• Online English courses, with Greek and Armenian lessons available to employees in Cyprus and Armenia.
• Opportunities to participate in game jams, hackathons, conferences, meetups, charity projects, and sustainability initiatives.