2 месяца назад
Global Clean Cooking Marketing Strategist
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Global Clean Cooking Marketing Strategist (Clean Cooking/Consumer Marketing): Developing global brand, go-to-market, and campaign strategies that increase adoption, equipment sales, gas sales, and customer revenue across diverse markets with an accent on customer research, localized execution, and commercial growth. Focus on analyzing customer data, gathering field insights, launching integrated campaigns, and optimizing KPIs and ROI with regional teams.
Location: Nairobi, Kenya; hybrid workplace
Company
is an off-grid solar energy company combining solar products, energy-efficient appliances, financing, fintech, and field operations to expand affordable energy access.
What you will do
- Develop and own the global clean-cooking brand and marketing strategy aligned with growth, profitability, and impact objectives.
- Create go-to-market strategies, value propositions, messaging, and campaigns for cooking equipment and gas sales across priority markets.
- Lead product launches and integrated campaigns across digital, retail, field, and partner channels.
- Build scalable campaign toolkits and marketing playbooks for regional and country teams.
- Conduct customer and market research, including spending 50–60% of time in the field gathering qualitative and quantitative insights.
- Define KPIs, track performance, optimize marketing effectiveness and ROI, and report recommendations to marketing and commercial leadership.
Requirements
- 8–12 years of marketing experience, including 3–5 years in a global or regional role.
- Strong experience in consumer goods, energy access, LPG, or clean-cooking solutions.
- Proven success developing and executing go-to-market strategies across multiple markets.
- Strong strategic thinking, hands-on execution, analytical skills, and the ability to translate data into actionable insights.
- Experience working with cross-cultural teams and marketing products in emerging or frontier markets.
- MBA or equivalent advanced degree.
Nice to have
- Familiarity with behavior-change marketing and affordability-driven propositions.
- Experience developing agent propositions and supporting sales conversion, customer engagement, and repeat usage.
Culture & Benefits
- Professional growth in a rapidly expanding, high-social-impact industry.
- Open-minded and collaborative culture focused on innovation and social and environmental impact.
- Multicultural environment with colleagues from different geographies, nationalities, and backgrounds.
- Structured learning and development through the Center for Leadership.
- Inclusive workplace committed to diversity and equal employment opportunities.
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