16 часов назад
Performance Marketing Manager (Mobile Apps)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Performance Marketing Manager (Mobile Apps): Managing user acquisition campaigns for a portfolio of consumer and social apps with an accent on paid acquisition, ROAS optimization, and mobile growth. Focus on analyzing campaign signals, coordinating Product and Creative teams, improving internal growth tools, and leading transversal projects.
Location: Paris, France; work arrangement: on-site with remote days
Company
creates consumer apps and mobile games, including BeReal, Wizz, Mob Control, and Block Jam.
What you will do
- Plan and manage user acquisition campaigns across multiple consumer and social apps.
- Analyze campaign performance, identify relevant signals, and improve return on ad spend.
- Coordinate user acquisition efforts with Product and Creative teams and share feedback.
- Use internal growth tools and collaborate with Tech to improve them continuously.
- Share user acquisition best practices and lead transversal growth projects.
Requirements
- Experience in performance marketing and paid acquisition within application or gaming companies.
- Successful experience developing ROAS strategies for mobile games or apps.
- Strong knowledge of user acquisition platforms, including Facebook Ads, AdMob, AppLovin, TikTok, and DSPs.
- Experience with mobile measurement partners such as Appsflyer and Adjust, plus experimentation methodologies.
- Experience with influencer marketing and app store optimization.
- Fluent written and spoken English and willingness to work on-site in Paris.
Culture & Benefits
- Environment focused on candor, freedom, and responsibility.
- Competitive salary.
- Premium healthcare for employees and families, fully covered by .
- Lunch vouchers, fully covered gym membership, and wellness activities at the Paris office.
- Flexible vacation policy, remote days, and child daycare facilities.
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