Head of User Acquisition (Robotics)

Location: El Segundo, California, United States

Salary: $225,000–$260,000 annually, plus benefits and incentive plans

Company

hirify.global is a California-based technology company developing intelligent, connected electric vehicles, AI-enabled technologies, robotics products, and Web3-related businesses.

What you will do

• Define the Robotics user acquisition strategy, budget, channel mix, CAC targets, and volume forecasts.
• Own paid media across search, social, video, programmatic, and connected TV.
• Lead SEO, app store optimization, and platform discovery across Google, YouTube, Apple App Store, Google Play, and Greater China platforms.
• Build affiliate, creator, developer, smart home, and B2B integrator partnerships.
• Architect waitlist, reservation, pre-order, lifecycle email, SMS, push, and in-product messaging programs.
• Build measurement systems, define lead hand-offs, run weekly growth reviews, and lead the acquisition organization.

Requirements

• 15+ years of experience in user acquisition or growth marketing, including 5+ years leading multi-channel acquisition teams.
• Experience in consumer technology, smart hardware, or direct-to-consumer brands.
• Demonstrated ability to scale paid acquisition spend at or above $20 million annually while improving CAC efficiency.
• Deep knowledge of attribution, media mix modeling, incrementality testing, and cohort-based LTV/CAC analysis.
• Hands-on experience with Google, Meta, TikTok, YouTube, attribution tools, and BI platforms such as Looker or Tableau.
• Experience building and developing growth teams of 10+ specialists and a bachelor’s degree in marketing, business, engineering, or a quantitative discipline.

Nice to have

• Experience launching high-consideration, high-ASP hardware or robotics products.
• Working knowledge of Greater China acquisition platforms and creator ecosystems.
• Experience integrating AI tools for creative generation, predictive bidding, and audience modeling.
• Experience combining B2C and B2B or prosumer acquisition motions.

Culture & Benefits

• Healthcare, dental, and vision benefits are free for employees with discounted family coverage.
• 401(k) options and incentive plans.
• Casual dress code and a relaxed work environment.
• Culturally diverse and progressive atmosphere.