Director, Asia Publishing (Gaming)

Location: Shanghai, China

Company

hirify.global develops and publishes major interactive entertainment franchises, including Call of Duty.

What you will do

• Lead market intelligence for Greater China and other Asian markets, covering player behavior, competition, platforms, and genre trends.
• Develop product evaluation frameworks and localization and culturalization best practices for Chinese-language markets.
• Plan and execute publishing activities with local partners, regional marketing teams, and agencies.
• Forecast, track, and reconcile marketing budgets for major AAA game launches.
• Oversee creative asset reviews, approvals, KPI reporting, partner syncs, and performance analysis.
• Represent the region in cross-functional discussions with Activision HQ and maintain executive relationships with agencies and platform partners.

Requirements

• 10+ years of experience in game publishing, marketing, product management, or a related function.
• Direct experience with the Greater China market and strong knowledge of Asian gaming ecosystems, platforms, regulations, and consumer behavior.
• Hands-on experience managing international IP through the publishing lifecycle in Greater China.
• Experience working with or managing external agencies and local publishing partners.
• Native Mandarin and fluent business English required.
• Strong communication and interpersonal skills, with the ability to work across cultures and time zones.