Marketing Manager

Marketing Manager

Responsibilities

1. Brand Consistency

• Implement Medici Expert's brand guidelines across target markets
• Support the firm's positioning as a leading authority in Web3, crypto, and FinTech regulatory consulting
• Ensure brand consistency across all communication channels, materials, and events

2. Content & Thought Leadership (in cooperation with SMM manager)

• Coordinate production of legal and regulatory content: articles, whitepapers, guides, and commentary
• Work with lawyers and compliance officers to produce high-quality, expert-led publications
• Run the editorial calendar across LinkedIn, Telegram, and other relevant platforms

3. Website & SEO

• Maintain and update the company website: content, structure, usability
• Execute the SEO plan set by leadership, monitor organic traffic
• Brief and manage developers/contractors, oversee implementation

4. Partnerships & Collaborations

• Execute partnerships with media outlets, industry associations, and Web3 communities
• Coordinate collaboration formats and day-to-day communication with partners
• Run partnerships end-to-end, from kickoff to delivery

5. Demand Generation & Inbound Pipeline

• Run and optimize inbound marketing funnels to generate qualified leads
• Execute paid and organic acquisition activities (SEO, LinkedIn, conferences, PR)
• Coordinate with the Commercial Department to align marketing activities with commercial goals

6. Events, Podcasts & Community

• Coordinate Medici Expert's presence at global Web3 and FinTech conferences
• Organize webinars, panels, side-events, and other engagement activities
• Handle content production and scheduling for podcasts/thought-leadership formats

7. Merch

• Coordinate the design and production of branded merch
• Manage production vendors, quality, and timelines

8. Side-Events

• Organize informal/supporting events (networking, community meetups, activations) around larger conferences
• Handle logistics, budget, and promotion

9. Industry Awards

• Track relevant industry awards and nomination deadlines
• Prepare and submit applications
• Support PR and communications around wins

10. Analytics & Reporting

• Track key marketing KPIs: traffic, leads, conversion, CAC, brand visibility
• Prepare regular reporting to leadership on marketing performance and ROI
• Support testing and iteration based on direction from leadership