Associate Director, Programmatic

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized advertising at scale.

What you will do

• Lead programmatic media planning and execution across display, video, mobile, and emerging biddable platforms.
• Oversee programmatic accounts, ensuring timely optimization and identifying tactical and strategic growth opportunities.
• Own client and team deliverables, including the financial and commercial aspects of programmatic accounts.
• Collaborate with Social and Cross-Channel Activation leadership on integrated campaign strategies and AdTech transformation projects.
• Consult with local markets to improve digital maturity and programmatic best practices across multiple countries.
• Mentor team members and support the research, onboarding, and development of emerging programmatic platforms.

Requirements

• Experience in a digital media agency or an equivalent digital role managing teams and client-side stakeholders.
• Experience planning and running large-scale programmatic accounts, preferably using DV360, Amazon, The Trade Desk, AppNexus, or Avocet.
• Advanced experience with YouTube through Google Ads.
• Experience running campaigns across multiple countries and languages.
• Advanced knowledge of programmatic challenges in EMEA, LATAM, and APAC markets, including the UK, Germany, Australia, and Mexico.
• Experience delivering integrated digital campaigns across Search, Display, and Social.

Nice to have

• Extensive knowledge of Campaign Manager and the Google technology stack.
• Google Ads certification, including Video Certification.
• Experience with DoubleClick Search and Google Analytics, including certifications.
• Experience with programmatic tools that streamline workflows.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Access to global hirify.global and WPP networks for learning, development, and networking.
• Employee resource groups and events focused on knowledge sharing and team achievements.
• Medical, vision, dental, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.
• Respectful and inclusive workplace with equal opportunities for career progression.