Associate Director, Programmatic (AdTech)

Location: London, United Kingdom; hybrid work with office attendance around four days a week. This is a UK-based role and requires the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized advertising at scale.

What you will do

• Lead programmatic media planning and execution across display, video, mobile, and emerging biddable platforms.
• Oversee programmatic accounts, campaign optimization, client deliverables, and the financial and commercial performance of accounts.
• Deliver integrated activation strategies with Social and Cross-Channel Activation teams.
• Consult with local markets across EMEA to improve digital and programmatic maturity.
• Support AdTech transformation initiatives and develop relationships with emerging programmatic platform suppliers.
• Mentor team members and support their professional development.

Requirements

• Experience in a digital media agency or equivalent digital leadership role managing teams and client stakeholders.
• Experience planning and running large-scale programmatic accounts, preferably using DV360, as well as Amazon, The Trade Desk, AppNexus, or Avocet.
• Advanced experience with YouTube through Google Ads.
• Experience running campaigns across multiple countries and languages.
• Advanced knowledge of programmatic challenges in EMEA, LATAM, and APAC markets, including the UK, Germany, Australia, and Mexico.
• Experience delivering integrated digital campaigns across Search, Display, and Social.

Nice to have

• Extensive knowledge of Campaign Manager and the Google technology stack.
• Google Ads certification, including Video Certification.
• Experience or certification in DoubleClick Search and Google Analytics.
• Experience with programmatic tools and workflow solutions.

Culture & Benefits

• Access to global hirify.global and WPP networks for learning, collaboration, and professional growth.
• Employee resource groups and regular in-office events.
• Medical, vision, dental, and group retirement benefits.
• Paid time off, partner discounts, and mental health awareness days.
• Equal opportunity workplace focused on respect, inclusion, and career development.