Senior Director, Consumer Group Boys & Girls Portfolio & Marketing Strategy (Marketing)

Location: Billund, Denmark; hybrid work with an average of 3 days per week in the office.

Company

hirify.global develops and markets play-focused products for children and families globally.

What you will do

• Develop strategic growth plans for the Boys and Girls consumer businesses, aligning with global targets and market changes.
• Set the direction for the large Kids portfolio to address consumer and business needs.
• Use business and consumer insights to guide decisions and refine strategies.
• Coordinate go-to-market strategies with marketing teams to strengthen brand visibility.
• Support cross-franchise initiatives, including the Girls growth platform “She Built That”.
• Align leaders and peers while inspiring and developing diverse teams.

Requirements

• Proven experience in high-profile marketing, consulting, or strategy roles.
• Demonstrated marketing and commercial success in leadership positions.
• Ability to create compelling strategic narratives and turn complex data into actionable plans.
• Experience leading collaboratively in a dynamic, interconnected matrix environment.
• Ability to manage multiple priorities with ambition and attention to detail.

Nice to have

• Experience with top consultancies or blue-chip companies.
• Understanding of innovation and product development.

Culture & Benefits

• Enhanced paid family care leave.
• Life and disability insurance coverage.
• Wellbeing resources and opportunities to build community.
• Colleague discount from the first day.
• Eligibility for a performance-based bonus scheme.
• Inclusive culture focused on creativity, diversity, and children’s rights.