1 день назад
Growth Marketing Lead (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Lead (Fintech): Building and accelerating Blipay’s growth engine through performance marketing, SEO, referral initiatives, and social media content with an accent on data-driven acquisition, engagement, and partner growth. Focus on analyzing growth metrics, optimizing multi-channel strategies, managing external partnerships, and aligning initiatives with product and business objectives.
Location: Hybrid in Campinas or São Paulo, Brazil
Company
develops mobile-first financial products and machine learning-powered credit models, while Blipay is a Brazilian fintech with more than 6 million registered users.
What you will do
- Define and execute end-to-end growth strategies across performance marketing, SEO, and member-get-member referral initiatives.
- Monitor, analyze, and report on core growth metrics, translating data into actionable optimization decisions.
- Manage relationships with key partners, including the credit marketplace, to drive alignment and mutual growth.
- Lead social media content production to increase brand awareness, engagement, and audience growth.
- Collaborate with product, marketing, and business teams to align growth initiatives with company objectives.
Requirements
- Proven experience in growth marketing, performance marketing, or a related field, ideally in fintech, payments, or a fast-paced startup.
- Strong analytical skills and the ability to make data-driven decisions.
- Hands-on experience with performance marketing channels, SEO, and referral programs.
- Experience managing external partners and negotiating with stakeholders.
- Solid understanding of social media and content strategy.
- Proactive, ownership-driven approach with the ability to move quickly and prioritize effectively.
Nice to have
- Experience in credit or lending.
- Familiarity with growth analytics and marketing automation tools.
Culture & Benefits
- Virtual-first collaboration across 14 countries and 12 time zones, with work-from-home office reimbursement.
- Competitive compensation packages and equity.
- Flexible health plans with substantial subsidies.
- Direct exposure to leadership and contribution-based growth opportunities.
- Paid global team gatherings twice yearly.
- Inclusive environment focused on excellence, impact, mutual respect, and expanding access to fair credit.
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