Growth Marketing & User Acquisition (Gaming)

Location: Waterloo, Ontario, Canada; hybrid working policy applies

Salary: CAD 102,300–152,300 annual base pay

Company

hirify.global develops PlayStation hardware, network services, and entertainment experiences, including new mobile and web products for gamers.

What you will do

• Define growth marketing and user acquisition strategies from pre-launch audience validation through launch and scale.
• Develop audience, market, positioning, channel, and campaign strategies using research, behavioural data, competitive insights, and performance results.
• Launch and optimize paid social, search, video, programmatic, app-install, and emerging acquisition campaigns.
• Manage budgets, forecasts, pacing, allocation, experimentation, and long-term player value.
• Build full-funnel measurement covering acquisition, conversion, activation, retention, engagement, referral, and lifetime value.
• Partner with Product, Design, Engineering, PlayStation Brand, agencies, influencers, platforms, and other external partners to improve acquisition funnels and go-to-market execution.

Requirements

• 5+ years of experience in growth marketing, user acquisition, performance marketing, digital marketing, or a related discipline.
• Bachelor's degree or equivalent practical experience.
• Experience developing and executing growth or user acquisition strategies for consumer mobile apps, games, social products, marketplaces, subscription services, or other digital products.
• Hands-on expertise in campaign setup, audience targeting, bidding, budget pacing, creative optimization, performance reporting, and multi-channel paid acquisition.
• Strong knowledge of CAC, CPI, CPA, conversion rate, ROAS, retention, payback period, lifetime value, analytics, attribution, and campaign experimentation.
• Strong analytical, communication, prioritization, and cross-functional collaboration skills, including experience managing budgets, agencies, influencers, vendors, or media partners.

Nice to have

• Experience in gaming, mobile games, entertainment, social, community, creator, or network-driven consumer products.
• Knowledge of player behaviour, gaming culture, audience motivations, and industry trends.
• Experience taking products from pre-launch or soft launch through broader market launch and scale.
• Experience with app-store optimization, landing-page optimization, localization, lifecycle marketing, CRM, referrals, re-engagement, and retention.
• Early-stage startup or zero-to-one product experience.

Culture & Benefits

• Startup-style, fast-moving environment backed by hirify.global's scale and resources.
• Opportunity to build new mobile and web experiences for PlayStation audiences.
• Hybrid working policy in Ontario.
• Inclusive workplace and equal-opportunity employment practices.
• Background checks are conducted at the offer stage for new employees.