Growth Marketing & User Acquisition (Gaming)

Location: Waterloo, Ontario, Canada; hybrid working policy applies

Salary: CAD 102,300–152,300 base pay range

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, network services, and digital experiences to players worldwide.

What you will do

• Define and own growth marketing and user acquisition strategies for new mobile and web experiences from pre-launch validation through launch and scale.
• Develop audience, market, positioning, channel, and campaign strategies using research, behavioural data, competitive insights, and performance results.
• Launch and optimize paid social, search, video, programmatic, app-install, and emerging acquisition campaigns.
• Manage budgets, forecasts, pacing, allocation, and performance while balancing growth, efficiency, experimentation, and long-term player value.
• Build full-funnel measurement, attribution approaches, dashboards, cohort analyses, incrementality tests, and lifetime-value models with Engineering.
• Partner with Product, Design, Engineering, Brand, Partnerships, agencies, influencers, platforms, and vendors to improve acquisition, onboarding, activation, engagement, retention, and referral.

Requirements

• 5+ years of experience in growth marketing, user acquisition, performance marketing, digital marketing, or a related field.
• Bachelor’s degree or equivalent practical experience.
• Experience developing and executing growth or user acquisition strategies for a consumer mobile app, game, social product, marketplace, subscription service, or other digital product.
• Hands-on expertise in campaign setup, audience targeting, bidding, budget pacing, creative optimization, and performance reporting across multiple paid channels.
• Strong understanding of CAC, CPI, CPA, conversion rate, ROAS, retention, payback period, and lifetime value, plus mobile and web analytics and attribution.
• Strong analytical, communication, cross-functional collaboration, prioritization, and stakeholder management skills.

Nice to have

• Experience in gaming, mobile games, entertainment, social, community, creator, or network-driven consumer products.
• Knowledge of player behaviours, gaming culture, audience motivations, and industry trends.
• Experience taking a product from pre-launch or soft launch through broader market launch and scale.
• Experience with app-store optimization, landing-page optimization, localization, international campaigns, lifecycle marketing, CRM, referrals, re-engagement, and retention.
• Previous experience at an early-stage startup or on a zero-to-one product team.

Culture & Benefits

• Build new mobile and web experiences at startup speed with the backing and resources of Sony Interactive Entertainment.
• Work in a fast-moving, experimental, technically complex, and ambitious environment.
• Collaborate across Product, Design, Engineering, hirify.global Brand, Partnerships, and owned-channel teams.
• Base pay is determined using market, geographic, knowledge, skills, experience, and other job-related factors.
• Background checks are conducted at the offer stage for new employees.

Hiring process

• Background checks are completed at the offer stage and may include criminal background checks for some roles.