7 часов назад
Director of Insights
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director of Insights (Consumer Research/Media): Leading audience research and consumer insights for a global music video distribution business with an accent on quantitative and qualitative research, multi-platform audience intelligence, and strategic storytelling. Focus on designing complex research programs, synthesizing first- and third-party data, applying AI-enabled workflows, and guiding researchers to influence sales, marketing, communications, and distribution decisions.
Location: Hybrid, based in the New York City office
Company
distributes music video content across television, desktop, mobile devices, and major streaming and connected-TV platforms.
What you will do
- Develop learning agendas, research strategies, and audience intelligence frameworks aligned with strategic priorities.
- Lead quantitative and qualitative primary research from study design and execution through analysis, reporting, and internal adoption.
- Manage third-party research suppliers across contract negotiation, project execution, and delivery.
- Analyze first- and third-party data to identify global audience trends, viewership patterns, and strategic opportunities.
- Create research studies, thought leadership, go-to-market positioning, audience narratives, and category overviews.
- Identify responsible AI-enabled research workflows and coach a team of researchers.
Requirements
- 8+ years of relevant consumer insights and/or market research experience, preferably with a media agency or digital publisher/brand.
- Expertise in quantitative and qualitative research methodologies and translating insights into business solutions.
- Knowledge of global syndicated research partners such as eMarketer, BrandWatch, GlobalWebIndex, and MRI|Simmons.
- Proficiency in data analysis, statistical techniques, data processing, and visualization tools such as Looker, SPSS, or SAS.
- Experience synthesizing data from multiple sources and communicating actionable recommendations to internal and external stakeholders.
- Strong cross-functional leadership skills and the ability to influence and align teams.
Culture & Benefits
- Fun, energetic, and tight-knit team environment.
- Interest in music and technology.
- Competitive compensation and benefits package.
- Premier access to music content and new original media releases.
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