Marketing Lead

Location: Qazaqstan market

Company

hirify.global Group is a global technology ecosystem building digital services in ride-hailing, delivery, e-commerce, mapping, entertainment, and AI across more than 30 countries.

What you will do

• Develop quarterly and annual marketing strategies for Yandex Afisha and other ecosystem services, including positioning, key messages, and campaign planning.
• Prioritize synergies between Yandex services and launch joint offers, bundles, and cross-service campaigns.
• Lead full-cycle OOH, digital, and in-app campaigns from concept and briefing through execution and performance evaluation.
• Manage media planning, budgets, agencies, tenders, implementation quality, and campaign results.
• Coordinate with product and analytics teams on launches and cross-functional initiatives.
• Launch and position new services entering the Qazaqstan market and adapt campaigns to local audiences.

Requirements

• 5+ years of marketing experience, including substantial experience in brand or integrated marketing.
• Experience independently leading a department and owning strategy, media allocation, budgets, and results.
• Experience launching full-cycle campaigns and managing agencies, briefs, tenders, budgets, execution, and evaluation.
• Ability to collaborate with product, analytics, and partner teams to deliver joint projects.
• Ability to research markets and audiences, interpret data, and turn insights into clear hypotheses and initiatives.
• Ability to manage multiple projects, set objectives, and achieve results independently.

Nice to have

• Marketing experience in entertainment, e-commerce, tickets, events, media, or superapps.
• Experience with cross-product or partnership initiatives.
• Experience with brand tracking and research.

Culture & Benefits

• Wellbeing-focused work environment with an emphasis on balance.
• Psychological support available in different languages.
• Life insurance and private health insurance.